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  <author-id type="integer">75</author-id>
  <author-name>Wayne Turmel</author-name>
  <buy-link>http://www.kickstartcart.com/SecureCart/SecureCart.aspx?mid=323865F0-518B-460C-AE23-59DF73E16D2E&amp;pid=164d5e49f0d837500f6f04274e0590ae</buy-link>
  <category-id type="integer">15</category-id>
  <created-at type="datetime">2009-04-20T00:00:00Z</created-at>
  <description>&lt;p&gt;We are all inundated with insane amounts of email. What do you do with yours? Delete, Delete, Delete?&lt;br /&gt;&amp;nbsp;&lt;br /&gt;Which begs the question - What are people doing with your e.mails? You have less than 5 seconds to capture your reader's attention before they too hit that delete button, so if you want to make sure that your e.mails are not only read but actually acted upon - then this podcast will show you how to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Create a compelling subject line&lt;/li&gt;
&lt;li&gt;Use language that will grab the reader's attention&lt;/li&gt;
&lt;li&gt;Use powerful ACTION words, to get your customer to DO something (like buy your product or service).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;So if you use e.mail to stay in touch with your customers (and who doesn't) then you need this information NOW.&lt;/p&gt;</description>
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  <id type="integer">174</id>
  <image-filename>audio-video.jpg</image-filename>
  <name>7 1/2 Minutes To Better Email</name>
  <on-special type="integer">0</on-special>
  <permalink>7_1-2_minutes_to_better_email</permalink>
  <price type="decimal">9.95</price>
  <product-type-id type="integer">3</product-type-id>
  <terms-url nil="true"></terms-url>
  <updated-at type="datetime">2009-04-20T07:34:30Z</updated-at>
</product>
