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Why every business needs an 'online' strategy
We are told - you need to blog - you need to be on twitter - you need to be on Linkedin and facebook! Agree but I've found two challenges:
1. Time - I simply don't have time to give to all of them
2. If you don't have a strategy then it is just a scatter gun approach of time and resources and you achieve very little
I learned very early to concentrate my efforts on ONE social networking site (ecademy) - my webman RSS'd everything I do on ecademy to my own website to save the double handling - not ideal I know but better than not posting at all.
Linkedin - I joined ONE group (the CSP group) and I pop in there occasionally, and I have actually just taken someone on to manage my facebook activity.
Like anything you have to ask WHAT DO I WANT TO ACHIEVE? And what resources am I willing to put to achieving that...because as we all know, we could spend 8 hours a day doing all this stuff for very little return.
Read more Ecademy.com
Posted by Ann Andrews CSP, filed under Tool-box News and posted on 26/02/2010
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