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The 'Acid Test' of your Reputation
Well Tiger has just proven that no matter how famous or rich you are - your reputation still means something to the public.
It was interesting to note that all the sponsors he had couldn't quite come out and say 'we don't approve of what you have done and so we are going to withdraw our sponsorship' for which I would have had a lot more respect - no they came out and said things like 'well we were going through a re-think anyway' - RUBBISH. Or they just quietly pulled the ads with no comment at all.
Yes Tiger's reputation is shot right now - though hopefully he will be back at some stage, a much wiser man. But the sponsor companies need to have a look at how THEIR reaction has affected THEIR reputation!
For more insight into the power of reputation check
this out - ann
Read more Ecademy.com
Posted by Ann Andrews CSP, filed under Tool-box News and posted on 14/12/2009
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