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Technology is changing your customer - are you keeping pace?
I came across a series of blogs by George F. Colony on bloggs.forrester.com/. His thoughts on today's customers:
* the 2009 customer is unrecognizable from the 1999 customer. If you business looks the same now as it did in 1999 you risk irrelevancy
* Consumers of every age are moving from offline to online.
* If your marketing still focuses on TV or magazines you are wasting your money
* 25% of households have Tivo or equivalent - they skip the advertising
How do you reach YOUR customer these days - be interested to know - ann
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Ann Andrews CSP
The Corporate Tool-box
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Posted by Ann Andrews CSP, filed under Tool-box News and posted on 11/02/2010
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