Does your website incorporate video clips?

We are working on re-skinning our website and a guge component of the redesign is to incorporate video clips on the home page.

Found these stats just before the Christmas break (very timely information as we finalised Average dwell time (length of time people stay on your site) :

With video - 57.62 seconds
No video - 30.52 seconds

Two exposures t a video ad campaign produced the same dwell rate as three exposures to non video rich media ads

If your banners are video then check this out:

Instream video banner - 93.99% - video fully played
Expandable banner - 47.35% - " " "
Polite banner - 8.15% " " "
Floating ads - 35.59% " " "

So get videoing!! (Source e.marketer.com)

Ann

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Posted by Ann Andrews CSP, filed under Tool-box News and posted on 26/01/2010

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