Julian Treasure is author of the book ‘Sound Business' the first map of the exciting new territory of applied sound for business, and he has been widely featured in the world's media, including TIME Magazine, The Economist, The Times, UK national TV and radio, as well as many international trade and business magazines. His TED talk on the effects of sound has been widely viewed and highly rated.
Julian is chairman of The Sound Agency, a UK-based consultancy that helps clients like BP, Nokia, Honda, Unilever, Marks & Spencer, London InterContinental Hotel Park Lane and BAA achieve better results by optimising the sound they make in every aspect of business - for example making sound in branding and marketing communication congruent with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions.
Julian formerly founded, grew and sold leading UK contract publisher TPD Group, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government's Digital Content Forum. In 2002 he received the PPA Chairman's Award for services to the UK magazine publishing industry.

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