He spent many years as an HR practitioner in the corporate world before beginning Business Brains (bbap) in 1988. As a learning consultant he has worked in a number of countries throughout Asia including two major projects in mainland China. He is a staunch advocate of the belief that training that does not produce behaviour change is worthless and has brought this philosophy into the new company, TLT, which specialises in instructional design for blended learning.
His books are short, content rich and written in a style that can be described as "read on an aeroplane".