But Which Social Network Should You Market In?
So we all agree it's important to get involved in the emerging social media to advertise in. Now here is an interesting question I had not really considered until recently - which one?
Now you may as I have done covered all the bases and joined; Facebook, MySpace, YouTube, LinkedIn and Twitter all the main Social Networking sites.
I was not however aware of the following site you can use as a tool to decide which one you should focus on - www.quantcast.com .This site will give you a complete breakdown of traffic but more importantly demographics for that network. So here's some information to help you decide for starters.
Twitter - 15M visits a month, 47% Male - 53 Female, Mainly young adults, More visitors of other ethnicities, attracts less affluent people and has a high index of graduates and postgraduates
Facebook - 83.4M visits a month, 45% Male - 55% Female, Mainly teens, more African American visitors than average, kids aged 12 - 17 in household, attracts an affluent audience, high index of College graduates
MySpace - 65.1M visits a month, 42% Male - 58% Female, mainly teens, more Hispanic visitors than average, kids aged 12 - 17 in household, less affluent than average, high index with no college education
YouTube - 79.3M visits a month, 50% Male - 50% Female, mainly teens, more Hispanic visitors than average, kids aged 12 - 17, attracts a less affluent audience, high index with no college education
LinkedIn - 11.4M visits in a month, 57% Male - 43% Female, Middle Aged, higher number of Asian visitors than average, no kids, more affluent audience, high index of Graduates and Post Graduates
All the above figures are for visitors from the USA only.
Interestingly it has vindicated my decision not to concentrate on MySpace for one of my lines and made me think about using LinkedIn much more. I hope this information proves the usefulness of market research to even small business. Thanks go to Samir Balwani of Mashable The Social Media Guide for pointing me in the direction of Quantcast.com.
Andrew Peel has a background in project management; he works as a consultant - business management coach and mentor.
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Filed under Sales & Marketing and posted on 03 June 2009
